Table 1 Count of mentions of key challenges that may hinder compliance or trust in emergency services, according to the response we collected.

From: Taking a leap of faith: insights from UK first responders on instantaneous trust

Keyword categories

Frequency of occurrence

accent, authority, bespoke, complacency, directly, help, frustrated, government image, inconvenience, inference, physiological, system training

1

poor communication skills

2

PPE

2

crowds/large groups/larger

3

trust/lack of trust/truth

3

resources, time, volunteer

3

cultures, diversity

4

language

4

conflict, conspiracy, counter-intuitive, evidence, resistance

5

fear, panic, scaring, suspicion

6

communication, attitude, professionalism, tone, info quantity and quality, social media

7

conflicting information, confusion, mentally ill, confused or intoxicated, misunderstandings, unclear

7

information, lack of info, perceive, reason, too much detail, why

8