Table 1 Demographic characteristics of participants.

From: What motivate consumers’ purchase intention and the intention to continue watching in livestream shopping

Variable

Characteristics

Frequency

Percentage

Gender

Female

1207

51.2%

 

Male

1151

48.8%

Age (Years)

Under 18

170

7.2%

 

18–23

820

34.8%

 

24–29

459

19.5%

 

30–35

400

17.0%

 

36–41

298

12.6%

 

Above 41

211

8.8%

Education

High school and below degree

288

12.2%

 

Associate degree

663

28.1%

 

Bachelor degree

1169

49.6%

 

Master and PhD degree

238

10.1%

Occupation

Government-sponsored institution

278

11.8%

 

Private sector

838

35.5%

 

State-owned sector

254

10.8%

 

Self-employed sector

354

15.0%

 

Student

504

21.4%

 

Others

130

5.5%

Monthly spend on clothing

499 Chinese yuan and below

733

31.1%

500–999 Chinese yuan

552

23.4%

1000–1499 Chinese yuan

577

24.5%

1500–1999 Chinese yuan

244

10.3%

2000–2499 Chinese yuan

117

5.0%

2500–2999 Chinese yuan

78

3.3%

 

Over 3000 Chinese yuan

57

2.4%