Table 2 Selected quotes from the interviewees.
Illustrative quotes | Construct | Category |
|---|---|---|
'The digital exhibition provided a wealth of knowledge and interaction that I don’t typically find in tradition exhibition. It’s like having a personal tour guide.' (Participant 8) | Performance expectancy | UTAUT2 based factors |
'Navigating the digital exhibition was straightforward; I could easily find the thing I was interested in without any hassle.' (Participant 5) | Effort expectancy | |
'Seeing my friends share their digital exhibition experiences on social media definitely sparked my interest to experience it out myself.' (Participant 13) | Social influence | |
'The support available made accessing the digital exhibition simple, even for someone not tech-savvy.' (Participant 2) | Facilitating conditions | |
'The interactive elements were delightful!' (Participant 10) | Hedonistic motivation | |
'I believe that the companies providing digital exhibition will protect my information security.' (Participant 4) | Trust | Extended influencing factors |
'I am a bit concerned about how much personal information is required to participate in these virtual spaces.' (Participant 7) | Privacy risk | |
'I decided to experience the digital exhibition after reading some glowing reviews online.' (Participant 16) | eWOM | |
'I would like to experience the digital exhibition.' (Participant 20) | Behavioural intention | Consumers’ response |
