Table 5 Measurement model.
Construct | Item | Factor loading | Cronbach’s alpha | AVE | Composite reliability |
|---|---|---|---|---|---|
Performance expectancy | PE1 | 0.877 | 0.832 | 0.748 | 0.899 |
PE2 | 0.881 | ||||
PE3 | 0.836 | ||||
Effort expectancy | EE1 | 0.868 | 0.830 | 0.746 | 0.898 |
EE2 | 0.866 | ||||
EE3 | 0.857 | ||||
Social influence | SI1 | 0.864 | 0.840 | 0.758 | 0.904 |
SI2 | 0.874 | ||||
SI3 | 0.874 | ||||
Facilitating conditions | FC1 | 0.860 | 0.859 | 0.778 | 0.913 |
FC2 | 0.876 | ||||
FC3 | 0.908 | ||||
Hedonistic motivation | HM1 | 0.863 | 0.828 | 0.742 | 0.896 |
HM2 | 0.836 | ||||
HM3 | 0.884 | ||||
Trust | TR1 | 0.876 | 0.853 | 0.768 | 0.908 |
TR2 | 0.909 | ||||
TR3 | 0.843 | ||||
Privacy risk | PR1 | 0.871 | 0.849 | 0.768 | 0.909 |
PR2 | 0.890 | ||||
PR3 | 0.868 | ||||
Electronic word of mouth | eWOM1 | 0.869 | 0.828 | 0.744 | 0.897 |
eWOM2 | 0.866 | ||||
eWOM3 | 0.853 | ||||
Behavioural intention | BI1 | 0.879 | 0.832 | 0.748 | 0.899 |
BI2 | 0.855 | ||||
BI3 | 0.861 |
