Table 8 Direct effects.

From: Understanding consumers’ willingness to accept digital exhibitions in the metaverse: evidence from China

Path

β

t-value

p-value

Confidence Intervals

VIF

supported

2.5%

97.5%

PE −> BI

0.049

0.815

0.415

−0.064

0.165

1.414

no

EE −> BI

0.130

2.19

0.029*

0.016

0.249

1.561

Yes

FC −> BI

0.034

0.623

0.533

−0.069

0.139

1.189

no

HM −> BI

0.089

1.517

0.129

−0.025

0.207

1.678

no

SI −> BI

0.054

0.854

0.393

−0.07

0.176

1.539

no

eWOM −> BI

0.182

2.866

0.004**

0.052

0.304

1.536

Yes

PR −> BI

−0.278

4.397

0.000***

−0.399

−0.155

1.321

Yes

BI R² = 0.342

EE−> eWOM

0.217

3.649

0.000***

0.098

0.334

1.469

Yes

FC−> eWOM

0.045

0.872

0.383

−0.058

0.146

1.163

no

HM−>eWOM

0.154

2.218

0.027*

0.023

0.294

1.630

Yes

PE−> eWOM

0.177

2.883

0.004**

0.054

0.298

1.362

Yes

SI −> eWOM

0.190

3.208

0.001***

0.073

0.306

1.466

Yes

eWOM R² = 0.334

TR −> PR

−0.327

6.246

0.000***

−0.432

−0.227

1.000

Yes

PR R² = 0.107

  1. PE performance expectancy, EE effort expectancy, SI social influence, FC facilitating conditions, HM hedonistic motivation, TR trust, PR privacy risk, eWOM electronic word of mouth, BI behavioural intention.
  2. ***p < 0.001, **p < 0.01, *p < 0.05.
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