Table 9 Indirect effects.

From: Understanding consumers’ willingness to accept digital exhibitions in the metaverse: evidence from China

Path

t-value

p-values

supported

HM -> e -> BI

1.662

0.097

no

PE -> e -> BI

2.057

0.040*

Yes

SI -> e -> BI

2.060

0.039*

Yes

TR - > PR - > BI

3.732

0.000***

Yes

EE -> e -> BI

2.187

0.029*

Yes

FC -> e -> BI

0.785

0.433

no

  1. HM Hedonistic motivation, PE Performance expectancy, SI Social influence, TR Trust, EE Effort expectancy, FC Facilitating conditions, BI Behavioural intention, eWOM Electronic word of mouth.
  2. ***p < 0.001, *p < 0.05.
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