Table 3 Comprehensive evaluation indicator system for rural E-commerce development.
Primary indicator | Secondary indicators | Entropy weight |
---|---|---|
Rural E-commerce Development Index | Share of rural e-tailing | 0.3584 |
Online purchases of rural consumer goods | 0.2795 | |
Rural delivery transportation route | 0.1507 | |
Cell phones per 100 households | 0.2112 |