Table 3 Square root of AVE values and correlation coefficients for variables.

From: Big data products and income inequality of e-commerce farmers: evidence from China

Variables

Usefulness of big data products

Ease of use of big data products

Experience of big data products

Entrepreneurial alertness

Dynamic capabilities

E-commerce farmers’ income

Usefulness of big data products

0.900

     

Ease of use of big data products

0.786

0.840

    

Experience of big data products

0.735

0.887

0.790

   

Entrepreneurial alertness

0.558

0.521

0.491

0.860

  

Dynamic capabilities

0.625

0.633

0.654

0.848

0.810

 

E-commerce farmers’ income

0.483

0.664

0.700

0.622

0.763

0.850

  1. Notes: The bold numbers on the diagonal are the square root of AVE value for each variable.
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