Table 1 Rural tourism attributes and level design.
From: Segmenting Chinese rural tourist preferences: insights from a choice experiment
Attributes | Description | Levels |
|---|---|---|
Driving Distance | Proximity to the rural destination | 2 h, 3 h, 4 h |
Natural Scenery | Quality of rural landscapes | Ordinary, Good, Excellent |
Local Cuisine | Availability of regional dishes | None, Available |
Cultural Experience | Access to cultural and heritage activities | None, Available |
Outdoor Activities | Organized outdoor activities | None, Available |
Hotels & Homestays | Availability of local accommodations | None, Available |
Hospitality | Level of hospitality from local villagers | Ordinary, Superior |
Price | Per person daily expenditure | 200 RMB, 400 RMB, 600 RMB |
