Table 4 Regression results highlighting tourist preferences for rural tourism attributes.
From: Segmenting Chinese rural tourist preferences: insights from a choice experiment
Variable | Conditional Logit Model | Mixed Logit Model | |
|---|---|---|---|
Coefficient | Mean | SD | |
Price | –0.001*** | –0.001*** | |
(0.000) | (0.000) | ||
Driving Distance_3 hours | 0.017 | 0.022 | –0.048 |
(0.071) | (0.086) | (0.180) | |
Driving Distance_4 hours | –0.273*** | –0.390*** | 0.541*** |
(0.074) | (0.099) | (0.189) | |
Natural Scenery_Good | 0.549*** | 0.676*** | –0.543*** |
(0.075) | (0.095) | (0.179) | |
Natural Scenery_Excellent | 0.630*** | 0.766*** | 0.859*** |
(0.073) | (0.103) | (0.147) | |
Local Cuisine | 0.509*** | 0.609*** | 0.504*** |
(0.053) | (0.074) | (0.135) | |
Cultural Experience | 0.457*** | 0.569*** | 0.094 |
(0.053) | (0.068) | (0.238) | |
Outdoor Activities | 0.359*** | 0.467*** | 0.438*** |
(0.054) | (0.075) | (0.133) | |
Hotels & Homestays | 0.403*** | 0.488*** | 0.529*** |
(0.053) | (0.073) | (0.145) | |
Hospitality | 0.212*** | 0.266*** | 0.034 |
(0.053) | (0.067) | (0.159) | |
Opt-out | 0.376** | –0.511* | 2.452*** |
(0.150) | (0.276) | (0.225) | |
Observations | 6372 | 6372 | |
LR chi2 | 633.18 | 430.14 | |
Log likelihood | –2016.8649 | –1801.795 | |
AIC | 4055.73 | 3645.59 | |
BIC | 4130.086 | 3787.543 | |
