Abstract
This study examined the factors influencing the behavioural intentions of farmers towards active participation in Farmer Producer Companies (FPCs). Data were collected using structured interview schedule from the member farmers of eight FPCs in crop and dairy sectors of Southern India. The hypotheses were tested using Partial Least Square-Structural Equation Modelling (PLS-SEM). The initial part of the schedule consisted of demographic characteristics of the respondents such as age, education, income. The later part of the schedule consisted of items measuring the constructs under Theory of Planned Behaviour (TPB) i.e. attitude, subjective norms, perceived behavioural control along with the additional variables, economic motivation and egalitarianism of the respondents. The findings revealed that besides the exogenous constructs in the Theory of Planned Behaviour (TPB) model (i.e. Attitude of farmers towards FPCs, Subjective norms and Perceived behavioural control), economic motivation and egalitarianism of farmers had a significant positive direct and indirect influence on the farmers’ intention towards active participation in the FPCs. Attitude was identified as a significant mediator between the economic motivation and intention as well as egalitarianism and farmers’ intention towards active participation in FPCs. Annual income and education of farmers had a significant negative moderating effect on the positive relationship between economic motivation and farmers’ intention. The R2 (0.533) and Q2 effect size (0.365) values confirmed the ‘goodness of fit’ of the model in predicting the farmers’ intention to continue active participation in FPCs. The findings of the study provide valuable insights to policy makers and researchers in designing effective strategies to consciously select the farmers at the formation stage itself and ensure their active participation in FPCs during their promotion stage, thus contributing to the FPCs’ sustainable performance.
Data availability
The original contributions presented in the study are included in the article/Supplementary Material (S1), further inquiries can be directed to the corresponding author/s.
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Acknowledgements
The paper was drawn from Ph.D thesis of the first author on ‘Dynamics of Farmer Producer Companies in Southern India: A Stakeholders’ Appraisal’ submitted at Indian Council of Agricultural Research- National Dairy Research Institute (ICAR-NDRI), Karnal, Haryana. The authors sincerely thank the Chief Executive Officers (CEOs) and Board of Director (BODs) members of the selected FPCs and all the faculties associated with ICAR-NDRI, Karnal, Haryana.
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A.S.P.: Conceptualization, visualization, methodology, data collection, formal analysis, and writing- original draft. K.P.: Framing the objective of the study, supervision, conceptualization, comprehension and editing of the article. G.S.: Methodology, validation, review and editing. D.A.N.: Software supervision, editing and manuscript finalization.
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Approval was granted by the Research Ethics Committee of the ICAR- National Dairy Research Institute, Karnal, Haryana, India (Approval number: 20-P-DX-009, Dated: April 02, 2022). This study has been conducted in line with the Declaration of Helsinki.
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Pabba, A.S., Ponnusamy, K., Sankhala, G. et al. Modeling the behavioural intentions of farmers towards active participation in Farmer Producer Companies (FPCs): an extended Theory of Planned Behaviour. Humanit Soc Sci Commun (2026). https://doi.org/10.1057/s41599-026-06665-7
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DOI: https://doi.org/10.1057/s41599-026-06665-7
