Abstract
Modern organisations frequently face complex cognitive challenges in Collaborative New-Product Development (Co-NPD), particularly when integrating dispersed knowledge and coordinating work across different development phases. To investigate how Large Language Models (LLMs) influence collective cognition and collaborative processes, this study introduces the 2I2A model, which defines four collaboration spaces and eight associated communication dimensions. A mixed-methods design was adopted, combining quantitative analysis of collaborative behaviours with semi-structured interviews analysed using grounded theory. The findings indicate that LLMs mainly support the early stages of Co-NPD by expanding collective cognitive boundaries, improving knowledge integration and facilitating idea generation. However, their contribution to deeper analytical reasoning, negotiation and solution integration is more limited. The grounded theory analysis additionally highlights potential drawbacks, including reduced collaborative naturalness and a tendency toward over-reliance on LLM-generated suggestions. Overall, the study suggests that the 2I2A model offers a useful framework for examining how collective cognition develops in Co-NPD and clarifies both the potential and the boundaries of LLM assistance in collaborative innovation.
Data availability
The datasets generated and analysed during this study contain human interaction data and are subject to ethical approval conditions, participant consent, and applicable privacy and data-protection requirements.An anonymised subset of the data, including segment-level coded datasets, coding schemes, grounded theory analysis outputs, and quantitative analysis files (SPSS), has been made available to the editors and reviewers during peer review via the journal’s submission system.Original audio recordings and full verbatim conversational transcripts cannot be publicly shared due to ethical and confidentiality constraints, as they contain potentially identifiable interpersonal communication data and were not consented for unrestricted disclosure.Further anonymised data supporting the findings of this study may be made available from the corresponding author upon reasonable request, subject to ethical approval and participant consent.
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DY organized the experiments, constructed the analytical model, wrote the data analysis and the final manuscript, and was responsible for the overall design and methodology. Y and KY annotated the data and prepared figures, PQ and XY prepared the experiments and recruited the participants, JN and YQ translated and revised the paper in English, and SJ and W supervised the entire research project and were responsible for the manuscript.
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This study involved human participants through interviews and quasi-experimental collaborative design tasks. No biomedical, clinical, or invasive procedures were conducted. All data were collected anonymously and handled confidentially for research purposes only. The study was conducted in accordance with the Declaration of Helsinki and institutional guidelines for research involving human participants. Ethical approval was granted by the Zhejiang University Ethics Committee (Approval Date: 30 April 2024; the committee does not issue approval numbers).
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All participants provided written informed consent prior to taking part in the study, between 14 May and 30 July 2024. They were informed of the study purpose, procedures, potential risks, and their right to withdraw at any time without penalty. No personally identifiable or sensitive information was collected, and all audio recordings and transcripts were anonymised during analysis. All procedures adhered to institutional ethical standards for research involving human participants.
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Zhang, D., Luo, S., Liu, Y. et al. Large language model tools as catalysts for collective cognition in collaborative new-product development: a quasi-experimental study. Humanit Soc Sci Commun (2026). https://doi.org/10.1057/s41599-026-06738-7
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DOI: https://doi.org/10.1057/s41599-026-06738-7