Table 3 Range of user engagement metrics across digital mental health interventions

From: A meta-analysis of persuasive design, engagement, and efficacy in 92 RCTs of mental health apps

User engagement metric

Definition

Number of studies

Range (lowest and highest reported measurement in this category)

Rate of uptake

The number of participants that downloaded the intervention/created an account/commenced the intervention/activated the app/ used the app/logged on at least once

11

67.5% (n = 27/40)55 to 99% (n = 127/128)56

Time (min/h) spent on app

Mean time spent on app over trial (min)

6

41.1457–530.4 min58

Median time spent on app over trial (min)

2

26.859–318 min58

Mean daily use (min)

2

10.860–15.25 min61

Median daily use (min)

1

13.93 min61

Mean hours spent on app per week (h)

1

3.1062

Mean weekly use (min)

2

37.962–103 min63

Days of active use

Mean number of days of active use overall

5

6.3855–23.07 days57

Median number of days of active use overall

1

17 days61

Logins

Percentage of users logged on at least once a day

3

94%64–96%65

Average percentage of logins daily

1

75%66

Mean number of logins/visits over the intervention period

8

11.5246–106.84 logins26

Median logins to app overall

3

9.567–19 logins68

Modules completed

Percentage of users that completed the first/introductory module

6

60.1%56 – 95%56,69

Percentage of users that completed the whole programme OR percentage of users that completed the programme per protocol

17

7/84 (8%)42–25/25 (100%)43

Mean percentage of modules completed

13

12.38/40 (30.95%)44–6.84/7 (98%)45

Median completion of modules

1

5 modules (5/8 = 63%)58

Study metrics

Number of trial surveys completed

2

48%70,71 - 68.7%70

Number of participants still engaged at the completion of the study

2

8.1% at 18 months26–26% at 12 weeks72

Messages sent and received

Mean number of messages sent from user to coach/therapist/clinician

3

10.3544–2273

Mean number of messages sent from coach/therapist/clinician to user

3

25.0844–5473

Posts and comments made

Mean number of newsfeed posts and/or comments

1

21.4926

Median number of newsfeed posts and/or comments

1

726

Participant self-report

User self-reported engagement

15

N/A

Miscellaneous

Non-comparable engagement metrics

11

N/A