Table 3 Range of user engagement metrics across digital mental health interventions
From: A meta-analysis of persuasive design, engagement, and efficacy in 92 RCTs of mental health apps
User engagement metric | Definition | Number of studies | Range (lowest and highest reported measurement in this category) |
---|---|---|---|
Rate of uptake | The number of participants that downloaded the intervention/created an account/commenced the intervention/activated the app/ used the app/logged on at least once | 11 | |
Time (min/h) spent on app | Mean time spent on app over trial (min) | 6 | |
Median time spent on app over trial (min) | 2 | ||
Mean daily use (min) | 2 | ||
Median daily use (min) | 1 | 13.93 min61 | |
Mean hours spent on app per week (h) | 1 | 3.1062 | |
Mean weekly use (min) | 2 | ||
Days of active use | Mean number of days of active use overall | 5 | |
Median number of days of active use overall | 1 | 17 days61 | |
Logins | Percentage of users logged on at least once a day | 3 | |
Average percentage of logins daily | 1 | 75%66 | |
Mean number of logins/visits over the intervention period | 8 | ||
Median logins to app overall | 3 | ||
Modules completed | Percentage of users that completed the first/introductory module | 6 | |
Percentage of users that completed the whole programme OR percentage of users that completed the programme per protocol | 17 | ||
Mean percentage of modules completed | 13 | ||
Median completion of modules | 1 | 5 modules (5/8 = 63%)58 | |
Study metrics | Number of trial surveys completed | 2 | |
Number of participants still engaged at the completion of the study | 2 | ||
Messages sent and received | Mean number of messages sent from user to coach/therapist/clinician | 3 | |
Mean number of messages sent from coach/therapist/clinician to user | 3 | ||
Posts and comments made | Mean number of newsfeed posts and/or comments | 1 | 21.4926 |
Median number of newsfeed posts and/or comments | 1 | 726 | |
Participant self-report | User self-reported engagement | 15 | N/A |
Miscellaneous | Non-comparable engagement metrics | 11 | N/A |