Extended Data Fig. 3: Behavior over time for Strategies 1a and 1b with active outreach for 4 and 15 years, respectively.
From: Community-based propagation to scale up educational innovations in sustainability
The impact of 4 years of active outreach is shown in panels A and B, while the impact of 15 years is shown in panels C and D. Stocks of adopters, ambassadors, and users are shown in panels A and C. Their corresponding inflows and outflows (adopting, adopters quitting, ambassador development, and ambassadors stepping down) are shown in panels B and D.
