Extended Data Fig. 4: Behavior over time for Strategies 2a and 2b with active community building with outreach that is funded for 4 and 15 years, respectively.
From: Community-based propagation to scale up educational innovations in sustainability
The impact of 4 years of community building and outreach is shown in panels A and B, while the impact of 15 years is shown in panels C and D. Stocks of adopters, ambassadors, and users are shown in panels A and C. Their corresponding inflows and outflows (adopting, adopters quitting, ambassador development, and ambassadors stepping down) are shown in panels B and D. Note the different scales for the stocks on the top and bottom left; and for the flows on the top and bottom right.
