Fig. 1: Hemodynamic Response to Food vs. Non-Food Images.

A widespread number of brain regions are activated by images of foods, including regions involved in processing the sensory and affective components of food, such as the bilateral mid-insula (MI), orbitofrontal cortex (OFC), amygdala, and ventral striatum (VS), as well as fronto-parietal regions such as the bilateral inferior frontal gyrus (iFG) and medial frontal gyrus (mFG) and Pre-Supplemental Motor Area (Pre-SMA) involved in response inhibitional and behavioral control. vAI – ventral anterior insula, ACC – anterior cingulate cortex.