Table 6 Performance metrics of the ad sets used in each campaign
From: Politically-targeted intergroup interventions promote social equality and engagement
Campaign/audience | Ad set name | Reach | Ad engagement | Results (clicks on the petition link) | Result rate | Cost per petition click |
|---|---|---|---|---|---|---|
Conservatives | Meta-Perception | 5432 | 2148 | 139 | 2.56 | 0.68 |
Social Norm | 8171 | 2247 | 178 | 2.18 | 0.69 | |
Malleability | 6062 | 1974 | 116 | 1.91 | 1.09 | |
Centrists | Meta-Perception | 9594 | 3589 | 178 | 1.86 | 1.01 |
Social Norm | 15,464 | 4649 | 300 | 1.94 | 0.77 | |
Malleability | 13,861 | 4251 | 182 | 1.31 | 1.21 | |
Liberals | Meta-Perception | 6316 | 2495 | 129 | 2.04 | 1.01 |
Social Norm | 11,336 | 2589 | 157 | 1.38 | 0.94 | |
Malleability | 6530 | 2704 | 198 | 3.03 | 0.74 |
