Figure 3
From: The neuropeptide oxytocin modulates consumer brand relationships
The influence of stimulus categories on endogenous oxytocin (OXT) levels (pg/ml) in the placebo (PLC) group.
In the PLC group, the presentation and rating of social, semi-social and non-social stimuli induced a significant release of endogenous OXT compared to the baseline measurement before the start of the experiment. Importantly, the strongest increment in OXT levels was evident in the non-social (i.e., brand) condition. Error bars indicate the standard error of the mean (SEM). Abbreviations: OXT, oxytocin; PLC, placebo; **/***P < .01/.001.
