Table 1 Demographics, autistic personality traits (AQ) and a-priori attachment to stimulus.

From: The neuropeptide oxytocin modulates consumer brand relationships

 

OXT group

PLC group

t

P

Mean (SD)

Mean (SD)

Age (years)

25.02 (5.48)

24.50 (4.91)

0.51

0.61

Education (years)

16.74 (2.65)

16.21 (2.49)

1.00

0.31

Autism-spectrum Quotient (AQ)

15.22 (6.66)

14.59 (6.58)

0.48

0.63

Non-social stimuli (low attachment1)

0.12 (0.22)

0.19 (0.26)

−1.41

0.16

Non-social stimuli (high attachment1)

4.35 (1.60)

4.64 (1.56)

−0.93

0.35

Semi-social stimuli (low attachment1)

0.11 (0.18)

0.20 (0.32)

−1.64

0.10

Semi-social stimuli (high attachment1)

5.05 (1.58)

5.32 (1.25)

−0.97

0.34

Social stimuli (low attachment1)

0.59 (0.84)

0.56 (0.58)

0.22

0.83

Social stimuli (high attachment1)

5.27 (1.39)

5.16 (1.33)

0.42

0.68

 

Absolute

Absolute

χ2

P

Sex (female/male)

29/21

28/23

1.00

0.75

  1. Notes.
  2. 1Baseline attachment to stimuli was assessed using participants’ agreement on a definition of attachment towards the different stimuli (maximum possible score 7). OXT, oxytocin; PLC, placebo.