Table 2 Overall relationship quality ratings for different stimulus categories and attachment intensities.
From: The neuropeptide oxytocin modulates consumer brand relationships
Mean (SD) | ||||||
|---|---|---|---|---|---|---|
Commitment | Intimacy | Satisfaction | Self-Connection | Trust | Loyalty | |
Non-social stimuli | 35.6 (8.9) | 41.2 (11.6) | 25.1 (13.1) | 21.3 (9.2) | 45.2 (12.0) | 43.5 (11.4) |
Semi-social stimuli | 38.1 (9.9) | 40.9 (11.8) | 29.5 (14.0) | 25.0 (10.7) | 45.6 (11.7) | 43.7 (11.4) |
Social stimuli | 53.2 (11.0) | 66.0 (12.3) | 55.8 (12.9) | 43.1 (10.3) | 64.7 (14.2) | 55.2 (13.4) |
Low attachment stimuli | 10.3 (8.6) | 27.3 (12.9) | 15.4 (11.5) | 7.6 (5.6) | 35.3 (12.0) | 17.8 (11.8) |
High attachment stimuli | 74.3 (13.9) | 71.5 (12.4) | 58.3 (15.2) | 52.0 (14.8) | 68.3 (12.5) | 77.1 (13.8) |
