Table 3 Relationship quality ratings for different stimulus categories according to treatment and autistic traits.
From: The neuropeptide oxytocin modulates consumer brand relationships
AQ low | AQ high | |||||||
|---|---|---|---|---|---|---|---|---|
Mean (SD) | t | P 1 | Mean (SD) | t | P | |||
OXT group | PLC group | OXT group | PLC group | |||||
Non-Social Stimuli 2 | ||||||||
Commitment | 69.59 (16.65) | 58.43 (18.65) | 2.23 | 0.02 | 61.35 (15.20) | 71.61 (14.77) | −2.41 | 0.02 |
Intimacy | 64.74 (16.26) | 58.70 (17.39) | 1.27 | 0.11 | 55.03 (15.64) | 70.13 (16.48) | −3.32 | <0.01 |
Satisfaction | 41.93 (16.19) | 33.84 (21.77) | 1.48 | 0.07 | 32.97 (18.58) | 55.79 (20.22) | −4.16 | <0.01 |
Self-Connection | 40.72 (16.47) | 32.05 (16.28) | 1.88 | 0.03 | 35.13 (17.48) | 47.06 (16.18) | −2.49 | 0.02 |
Trust | 59.50 (14.76) | 55.29 (19.24) | 0.86 | 0.20 | 57.62 (15.28) | 66.30 (12.57) | −2.17 | 0.04 |
Loyalty | 72.48 (17.68) | 65.88 (19.70) | 1.25 | 0.11 | 73.80 (18.04) | 77.20 (15.83) | −0.70 | 0.49 |
Semi-Social Stimuli 2 | ||||||||
Commitment | 75.97 (15.49) | 65.30 (23.84) | 1.85 | 0.04 | 67.82 (17.84) | 79.23 (15.06) | −2.42 | 0.02 |
Intimacy | 67.96 (12.40) | 60.25 (17.48) | 1.78 | 0.04 | 55.37 (19.19) | 70.91 (19.35) | −2.84 | <0.01 |
Satisfaction | 49.96 (19.95) | 39.92 (21.59) | 1.71 | 0.04 | 40.42 (24.26) | 66.65 (18.11) | −4.27 | <0.01 |
Self-Connection | 47.56 (18.92) | 38.47 (19.89) | 1.66 | 0.05 | 41.48 (18.91) | 55.73 (19.02) | −2.65 | 0.01 |
Trust | 64.55 (15.23) | 58.18 (19.31) | 1.29 | 0.10 | 60.34 (17.84) | 69.80 (13.34) | −2.09 | 0.04 |
Loyalty | 80.38 (14.51) | 68.73 (22.39) | 2.15 | 0.02 | 75.22 (18.36) | 77.98 (15.57) | −0.57 | 0.57 |
Social Stimuli 2 | ||||||||
Commitment | 91.88 (10.15) | 85.42 (14.86) | 1.77 | 0.04 | 84.65 (12.01) | 84.90 (15.86) | −0.06 | 0.95 |
Intimacy | 93.20 (7.23) | 88.76 (11.03) | 1.66 | 0.05 | 86.89 (9.48) | 90.13 (8.29) | −1.28 | 0.21 |
Satisfaction | 91.70 (8.27) | 85.27 (12.92) | 2.06 | 0.02 | 84.18 (15.02) | 82.88 (17.02) | 0.29 | 0.78 |
Self-Connection | 78.37 (15.74) | 69.57 (17.18) | 1.89 | 0.03 | 71.03 (15.67) | 71.73 (19.44) | −0.14 | 0.89 |
Trust | 87.59 (11.53) | 81.32 (16.44) | 1.60 | 0.06 | 83.82 (13.40) | 78.59 (16.84) | 1.22 | 0.23 |
Loyalty | 91.23 (8.26) | 81.94 (17.03) | 2.55 | <0.01 | 82.95 (13.20) | 81.07 (17.01) | 0.44 | 0.66 |
