GSK has launched Aquafresh Ultimate – a new premium toothpaste that delivers whole tooth protection by strengthening the tooth above the gum line, whilst its unique formulation kills bacteria to help keep the gum seal tight and healthy, protecting what's vulnerable below the gum line.

With its range of product benefits and a great taste, Aquafresh Ultimate will appeal to the whole family, especially to parents who believe that it is important to have healthy teeth and are willing to invest time and money to achieve this.

Aquafresh Ultimate comes in a stand-up carton-less tube with shelf-ready trays for maximum stand out. The cartons feature a stunning tooth graphic using Fresnel lens technology to provide holographic images on flat surfaces. Combined with the familiar Aquafresh logo and three-striped icon, it creates a fresh new look whilst retaining the brand's core values.

Two mint flavoured 75 ml varieties – Aquafresh Ultimate and Aquafresh Ultimate Whitening – are available now.

Reader response number 53