Although the potential of 'personalized medicine' to increase the quality of clinical care and decrease health-care costs has been recognized for many years, only a handful of associated diagnostic tests have made it to market so far, with mixed success. This article proposes that the major challenges to the further adoption of personalized medicine are increasingly related to economics, and discusses strategies that could help address these challenges.
- Jerel C. Davis
- Laura Furstenthal
- Philip Ma