Tailoring the alignment of large language models (LLMs) to individuals is a new frontier in generative AI, but unbounded personalization can bring potential harm, such as large-scale profiling, privacy infringement and bias reinforcement. Kirk et al. develop a taxonomy for risks and benefits of personalized LLMs and discuss the need for normative decisions on what are acceptable bounds of personalization.
- Hannah Rose Kirk
- Bertie Vidgen
- Scott A. Hale
