The liquid crystalline (LC) rod-like mesogens preferentially orient normal to the substrate plane due to the excluded volume effect (homeotropic alignment) in side-chain liquid-crystal (SCLC) polymers free-standing films. For in-plane alignment, a homeotropic orientation is unsuitable because the mesogens are in a direction opposite to the in-plane directions. This review focuses on new approaches to induce a random planar orientation in SCLC polymer systems by interface and surface molecular design utilizing a high-density polymer brush structure and surface segregation structures of block copolymers.