This review describes the developments of self-assembled photonic crystals (PCs) of chiral liquid crystals (CLCs) and colloidal crystals (CCs) for laser applications. Both CLCs and CCs have intrinsic capabilities to spontaneously assemble 1D-PCs and 3D-PCs, respectively. By combining fluorescence dyes in the structures, the stimulated laser action can be generated by optical excitation. Moreover, the optically excited lasing is controllable by external stimuli due to their self-organization. This review highlights the research backgrounds of CLCs and CCs, as well as the experimental results of soft and tunable laser applications.