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Perception spillover from fracking onto public perceptions of novel energy technologies

Abstract

Public opposition to new energy technology can harm the chances of successful deployment. Less is known about knock-on effects on the wider energy system, including whether such opposition impacts public perceptions of other technologies. Here we present a mixed-methods study into ‘perception spillover’, examining whether the controversy over fracking for oil and gas affects public attitudes to two novel low-carbon energy technologies: deep ‘enhanced’ geothermal systems and ‘green’ hydrogen. We argue that perception spillover is multi-faceted, and we conceptualize and test spontaneous, prompted and primed forms, examining how and why particular types occur. Using a nationally representative UK survey and two focus groups, we show that perception spillover from fracking could lead to widespread negative perceptions of deep geothermal energy, influencing the conditions that deep geothermal would be expected to meet. Conversely, a minority of participants expressed more positive perceptions of green hydrogen because they deemed it dissimilar to fracking.

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Fig. 1: Prompted spillover.
Fig. 2: Comparing types of spillover.

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Data availability

The data from this study are available via the UK Data Service at https://doi.org/10.5255/UKDA-SN-856047 (ref. 54). Source data are provided with this paper.

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Acknowledgements

This research was funded by the Natural Environment Research Council (NERC) as part of the ‘UK Unconventional Hydrocarbons’ (UKUH) project (flexible fund grant BH174225-SP03) and by the research programme of the UK Energy Research Centre (supported by the Engineering and Physical Sciences Research Council, grant EP/5029575/1). We are grateful to R. Brown, M. Bradshaw and the UKUH team for supporting early-career researchers. We thank O. King, M. Rohse, P. Devine-Wright and P. MacNaghten for their comments and insights and A. Fraser, D. Manning, M. Blunt, A.M.Guati Rojo, C. Dunhill, M. Newberry and A. Valera-Medina for assistance with study materials. Thanks also to C. Demski, N. Pidgeon, L. Whitmarsh, W. Poortinga and K. Bell for enabling us to work on this project.

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S.W. wrote the original draft, designed and facilitated the workshops and analysed the qualitative and quantitative data. C.H.D.J. wrote the original draft, designed the survey and analysed the qualitative and quantitative data. E.C. wrote the post-review draft, assisted with research design and analysis and acquired funding.

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Correspondence to Emily Cox.

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Nature Energy thanks Darrick Evensen, Robert Görsch, Linda Steg and Maarten Wolsink for their contribution to the peer review of this work.

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Supplementary Tables 1–4 and Notes 1–5.

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Source data

Source Data Fig. 1

Statistical source data for Fig. 1: prompted spillover.

Source Data Fig. 2

Statistical source data for Fig. 2: comparing types of spillover.

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Westlake, S., John, C.H.D. & Cox, E. Perception spillover from fracking onto public perceptions of novel energy technologies. Nat Energy 8, 149–158 (2023). https://doi.org/10.1038/s41560-022-01178-4

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