Scaling up green hydrogen will be difficult if future projects solely depend on expensive subsidies to overcome competitiveness barriers. Policy makers need to implement supportive policies grounded in realistic expectations, focusing on hydrogen-specific support in sectors where electrification isn’t feasible, while also gradually introducing technology-neutral market mechanisms such as carbon pricing.
Messages for policy
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Green hydrogen projects have recently fallen dramatically short of expectations, calling into question the reliability of steep growth rates implied by ever-increasing future project announcements.
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Relying solely on supply-side subsidies to spur green hydrogen investments will be prohibitively expensive as a substantial competitiveness gap prevails across all end-use sectors.
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Green hydrogen support should be combined with demand-side measures such as quotas that steer scarce and expensive hydrogen into hard-to-electrify sectors. Use cases can later be expanded to other sectors if supply exceeds expectations.
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Policymakers need to support hydrogen projects, but should regularly adjust related expectations in order to avoid fossil lock-ins and implement a transition to technology-neutral market mechanisms like carbon pricing.
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Further reading
Shafiee, R. T. & Schrag, D. P. Carbon abatement costs of green hydrogen across end-use sectors. Joule https://doi.org/10.1016/j.joule.2024.09.003 (2024). This article shows that current and future prices of delivered green hydrogen translate into very high carbon abatement costs, especially if transport and distribution of hydrogen are accounted for.
Neuwirth, M., Fleiter, T. & Hofmann, R. Modelling the market diffusion of hydrogen-based steel and basic chemical production in Europe – A site-specific approach. Energy Convers. Manag. 322, 119117 (2024). This article demonstrates how urgently green hydrogen is required in selected energy-intensive industries in the EU such as the production of primary steel, ammonia and carbonaceous chemicals.
Plötz, P. Hydrogen technology is unlikely to play a major role in sustainable road transport. Nat. Electron. 5, 8–10 (2022). This comment article argues that the window of opportunity for hydrogen vehicles has effectively closed, and that policymakers should focus on battery electric vehicles in both passenger and freight transport.
Ueckerdt, F. et al. Potential and risks of hydrogen-based e-fuels in climate change mitigation. Nat. Clim. Change 11, 384–393 (2021). This perspective article demonstrates that hydrogen-based e-fuels are likely required for very few large sectors (for example, aviation and plastics), while any expectations for road transport and low-temperature heating risk to deepen fossil lock-ins.
Richstein, J. C. & Neuhoff, K. Carbon contracts-for-difference: How to de-risk innovative investments for a low-carbon industry? iScience 25, 104700 (2022). This article shows how project-based carbon contracts-for-difference can reduce investment risks arising from market and political uncertainty, using a case study from the steel sector.
Acknowledgements
We gratefully acknowledge funding from the Kopernikus-Projekt Ariadne by the German Federal Ministry of Education and Research (grant nos. 03SFK5A, 03SFK5A0-2, A.O., F.U.) and the HyValue project (grant no. 333151, F.U.).
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Odenweller, A., Ueckerdt, F. An adjusted strategy is needed to ground green hydrogen expectations in reality. Nat Energy 10, 19–20 (2025). https://doi.org/10.1038/s41560-024-01682-9
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DOI: https://doi.org/10.1038/s41560-024-01682-9