Table 2 Item-level descriptive statistics, inter-item correlations, factor loadings, and item correlations with T1 enactment intentions (n = 5,014).

From: Development and validation of the Perceived Effectiveness of Nutrition Messages Scale

Please indicate the extent to which you agree/disagree that this healthy diet message…

Mean (SD)

Skew

Kurt

1

2

3

4

5

6

Loadings(1)

Loadings(2)

r

Factor 1–effect perceptions

 1. …Makes me stop and think about my diet

3.62 (0.95)

−0.68

0.17

.51***

.62***

.54***

.29***

.42***

.76

.05

.32***

 2. …Is personally relevant

3.77 (0.95)

−0.82

0.54

 

.57***

.43***

.39***

.54***

.46

.37

.38***

 3. …Motivates me to improve my diet

3.70 (0.95)

−0.69

0.24

  

.51***

.35***

.50***

.67

.20

.42***

 4. …Makes me feel concerned about my diet

3.30 (1.08)

−0.24

−0.71

   

.16***

.28***

.76

−.13

.19***

Factor 2–message perceptions

 5. …Is easy to understand

4.23 (0.69)

−1.05

2.75

    

.55***

−.04

.69

.29***

 6. …Is believable

4.05 (0.80)

−0.98

1.54

     

.09

.78

.41***

  1. Responses made on 5-point scales of 1 (Strongly disagree) to 5 (Strongly agree).
  2. Skew skewness, Kurt kurtosis.
  3. ***p < .001.