Table 9 Comprehensive index weights.
Dimension | First-level index | Weight | Second-level index | Weight |
|---|---|---|---|---|
Enterprise | Management (A) | 0.6 | Market penetration (A1) | 0.57 |
Monthly active users (A2) | 0.25 | |||
Daily active user (A3) | 0.18 | |||
Operation (B) | 0.4 | Enterprise awareness (B1) | 0.3 | |
User loyalty (B2) | 0.39 | |||
Enterprise recommendation (B3) | 0.31 | |||
User | Ride satisfaction (C) | 0.55 | Ride safety (C1) | 0.69 |
Vehicle comfort (C2) | 0.19 | |||
Driver satisfaction (C3) | 0.12 | |||
App satisfaction (D) | 0.45 | Customer service satisfaction (D1) | 0.13 | |
Software operability (D2) | 0.15 | |||
Car-hailing success rate (D3) | 0.37 | |||
Price rationality (D4) | 0.35 |
