Fig. 2: SEM path diagram.

DA dispositional awe; CL construal level; SC social connectedness; RB CCB recommendation behaviour; HB CCB helping behaviour; FB CCB feedback behaviour; BI brand identification. Circles indicate latent variables, rectangles indicate observed variables, and single arrows indicate linear regression coefficients. Double-headed rings beginning and ending on the same variable indicate variances or residual variances, and double-headed arrows connecting two variables indicate covariances. Dashed lines indicate fixed parameters and solid lines indicate free parameters.