Table 2 Background information about the respondents (N = 701).
Demographic | Frequency | Percentage (%) |
|---|---|---|
Gender | ||
Male | 309 | 44.1 |
Female | 392 | 55.9 |
Age group | ||
18–25 | 193 | 27.5 |
26–35 | 330 | 47.1 |
36–45 | 145 | 20.7 |
46–55 | 25 | 3.6 |
≥56 | 8 | 1.1 |
Education | ||
Middle school | 89 | 12.7 |
Junior college | 182 | 26.0 |
Undergraduate | 355 | 50.6 |
Postgraduate | 75 | 10.7 |
Occupation | ||
Ordinary employee of the enterprise | 237 | 33.8 |
Student | 167 | 23.8 |
Company manager | 103 | 14.7 |
Labour worker | 62 | 8.8 |
Professional (e.g., teacher, doctor, lawyer) | 46 | 6.6 |
Civil servant | 40 | 5.7 |
Freelancer | 39 | 5.6 |
Others | 7 | 1.0 |
Type of brand filled in | ||
Mobile phones/Computers | 248 | 35.4 |
Apparel | 233 | 33.2 |
Cosmetics | 61 | 8.7 |
Home appliance | 57 | 8.1 |
Catering or food | 40 | 5.7 |
Daily necessities | 35 | 5.0 |
Others | 27 | 3.9 |
