Fig. 2: Links between Maslow’s hierarchy of needs theory and museum visitors’ needs.

This figure applies Maslow’s hierarchy of needs to the context of museum visitor experiences. It illustrates how museums fulfill various needs, starting from basic physiological needs with convenient and safe facilities (D1) to safety needs, belonging and love needs through diversified services and positive interactions (D3 and D4), esteem needs with quality offerings (D2), cognitive and aesthetic needs with attractive exhibitions and the abundance and diversity of collections (D5 and D6), and finally self-actualization through an innovative environment (D7).