Table 2 Reliability and Convergent Validity of First-Order and Low-order Constructs.

From: Elevating cultural celebrity endorsements’ impact in intangible cultural heritage tourism: role of generativity

First-order or Low-order Construct

Items

Factor Loading

Cronbach’s α

Composite Reliability

AVE

Contribution

  

0.840

0.904

0.758

G1

0.851

   

G2

0.908

   

G3

0.852

   

Remembered

  

0.901

0.931

0.772

G4

0.884

   

G5

0.901

   

G6

0.887

   

G7

0.842

   

Creativity

  

0.837

0.925

0.860

G8

0.926

   

G9

0.928

   

Responsibility

  

0.804

0.909

0.833

G10

0.939

   

G11

0.886

   

Knowledge

  

0.869

0.920

0.793

G12

0.917

   

G13

0.873

   

G14

0.881

   

Attraction

  

0.900

0.930

0.769

CI1

0.900

   

CI2

0.884

   

CI3

0.856

   

CI4

0.866

   

Centrality

  

0.907

0.935

0.782

CI5

0.848

   

CI6

0.898

   

CI7

0.897

   

CI8

0.893

   

Self-Expression

  

0.898

0.929

0.766

CI9

0.899

   

CI10

0.892

   

CI11

0.866

   

CI12

0.842

   

Perceived Scarcity

 

0.880

0.913

0.677

 

PS1

0.778

   

PS2

0.850

   

PS3

0.872

   

PS4

0.764

   

PS5

0.844

   

Satisfaction

  

0.865

0.918

0.788

S1

0.906

   

S2

0.888

   

S3

0.868

   

Loyalty Behaviour

 

0.789

0.877

0.704

 

LB1

0.795

   

LB2

0.853

   

LB3

0.868

   
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