Table 3 Reliability and Convergent Validity of Second-Order Constructs.

From: Elevating cultural celebrity endorsements’ impact in intangible cultural heritage tourism: role of generativity

Second-order Construct

Sub-dimensions

Factor loading

Cronbach’s alpha

Composite reliability

AVE

Generativity

  

0.896

0.923

0.707

 

Contribution

0.820

   
 

Remembered

0.887

   
 

Creativity

0.853

   
 

Responsibility

0.774

   
 

Knowledge

0.865

   

Celebrity Involvement

 

0.864

0.917

0.787

 

Attraction

0.893

   
 

Centrality

0.857

   
 

Self-Expression

0.910

   
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