Table 1 Research on Ant Forest concerning user continuous adoption.
Literature | Theoretical basis | Research objective | Primary research results |
|---|---|---|---|
Yang et al. (2018) | Persuasion theory and motivation theory | Continuance intention regarding Ant Forest | Primary task support, perceived credibility, and perceived social support associated with Ant Forest enhance users’ continuance intention. This enhancement occurs through mediating factors such as persuasiveness, a sense of accomplishment, and enjoyment. |
Mi et al. (2021) | Uses and gratification theory | Ant Forest continuous use behavior | Entertainment, achievement, social gratification, and environmental protection are positively correlated with the ongoing usage behaviors of Ant Forest users. |
Shen et al. (2021) | Stimulus-organism-response theory | User participation willingness with Ant Forest | Openness and interactivity, as key characteristics of internet commonweal, positively impact customers’ co-creation value. Co-creation also mediates the relationship between these characteristics and customers’ willingness to participate with Ant Forest. |
Zhang et al. (2020) | There is no clear statement | Intention to continue using Ant Forest | Environmental concern, perceived enjoyment, and game interaction positively impact user satisfaction, while perceived cost negatively affects it. Satisfaction, in turn, drives users’ continuous adoption of Ant Forest. |
Ashfaq et al. (2022) | Uses and gratification theory and flow theory | Intention to continue using Ant Forest | Cognitive experiences, affective experiences, affection, altruism, rewards for activities, and self-promotion significantly enhance users’ intention to continue adopting Ant Forest. |
Ashfaq et al. (2021) | Behavioral reasoning theory | Intention to continue using Ant Forest | Reasons in favor of Ant Forest (environmental benefits, social influence, hedonic motivation, and convenience) and reasons against it (privacy concerns, usage barriers, and green skepticism) shape users’ attitudes and intentions to keep using Ant Forest. Additionally, environmental knowledge strengthens the impact of attitude on continuance intention. |
Nie et al. (2023) | Self-expansion theory | Continuous participation in Ant Forest | Self-expansion (experience-based, competence-based, and identity-based) positively influences continuous participation, with consumer engagement partially mediating this effect. |
Ashfaq et al. (2023) | ECM and task–technology fit model | Intention to continue using Ant Forest | Perceived green task–technology fit boosts confirmation, which enhances satisfaction and delight, ultimately strengthening users’ intentions for continuous Ant Forest adoption. |
The unified theory of acceptance and use of technology (UTAUT) | Intention to continue using Ant Forest | Consumer social responsibility strengthens the influence of performance expectancy and social influence on continuance intention but weakens the effect of facilitating conditions. Additionally, long-term orientation boosts the impact of facilitating conditions on continuance intention but reduces the effect of performance expectancy. |
