Table 1 Overview of the three experiments.
From: How the product-harm crisis influences consumer boycotts: the role of social distance
Experiments | Hypotheses testing | Purpose | Situation and stimulus | Samples | Data collection approach | Procedure |
|---|---|---|---|---|---|---|
Study 1 | H1 | Examining the direct impact of product-harm crisis on consumer boycott. | Appendix 1, Fictitious event: dioxin content in shampoo exceeds the standard. | 194 undergraduates and graduate students | campus | (1) (1) Select samples (2) Ethical statement and informed consent (3) Randomly distribute research materials (4) Read the materials and fill out the questionnaire (5) Retrieve the questionnaires and end the survey. |
Study 2 | H2 and H3 | Testing the mediating role of perceived betrayal and blame attribution. | Appendix 2, Fictitious event:low-quality dyes in sportswear. | 188 non-student samples. | campus | |
Study 3 | H1-H4 | Verifying the moderating effect of social distance and further testing the direct and mediating effects through real crisis. | Appendix 3, real crisis:dioxin content in real shampoo exceeds the standard. | 344 non-student samples. | shopping malls, etc. |
