Table 4 Discriminant validity of the scales (Study 2, n = 188).

From: How the product-harm crisis influences consumer boycotts: the role of social distance

Construct

PB

BA

CB

Perceived Betrayal (PB)

0.795

  

Blame attribution (BA)

0.635**

0.778

 

Consumer boycott (CB)

0.728**

0.564**

0.739

  1. Diagonal elements (in Bold) represent the square root of AVE for that construct. Correlation is significant at the 0.01 level (2-tailed).
  2. AVE average variance extracted.
  3. Note: **p<0.01.
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