Table 4 Results of measurement model test for reliability and validity.
Construct | Item | Factor Loading | Cronbach’s Alpha | rho_A | Composite Reliability | Average Variance Extracted (AVE) |
|---|---|---|---|---|---|---|
Attitude | ATT1 | 0.788 | 0.778 | 0.777 | 0.857 | 0.601 |
ATT2 | 0.819 | |||||
ATT3 | 0.730 | |||||
ATT4 | 0.762 | |||||
Subjective norm | SN1 | 0.777 | 0.759 | 0.758 | 0.847 | 0.583 |
SN2 | 0.769 | |||||
SN3 | 0.822 | |||||
SN4 | 0.678 | |||||
Perceived behavioral control | BC1 | 0.850 | 0.797 | 0.801 | 0.881 | 0.712 |
BC2 | 0.876 | |||||
BC3 | 0.804 | |||||
Awareness of consequences | AC1 | 0.660 | 0.793 | 0.793 | 0.858 | 0.549 |
AC2 | 0.728 | |||||
AC3 | 0.788 | |||||
AC4 | 0.791 | |||||
AC5 | 0.729 | |||||
Behavioral intention | BI1 | 0.738 | 0.807 | 0.813 | 0.874 | 0.634 |
BI2 | 0.752 | |||||
BI3 | 0.781 | |||||
BI4 | 0.810 | |||||
BI5 | 0.782 |
