Table 3 Discriminant validity analysis.

From: Addressing consumer skepticism: effects of post-purchase green attribute disclosure on consumer attitude change

 

BA

SA

PA

GB

PR

GS

BA

0.844

     

SA

0.453

0.942

    

PA

0.446

0.04

0.902

   

GB

0.079

0.062

0.087

0.796

  

PR

−0.252

−0.022

−0.168

−0.024

0.806

 

GS

−0.141

−0.023

−0.161

−0.116

0.3

0.827

  1. Note: the diagonal bold number is the square root of AVE.
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