Table 5 Regression results on the role of emotional valence and the moderating role of reputation.
Reposts | Model 1 | Model 2 | Model 3 | |||
---|---|---|---|---|---|---|
Coefficient | p-value | Coefficient | p-value | Coefficient | p-value | |
Positive | 1.344 | <0.001*** | 1.449 | <0.001*** | 0.875 | 0.033* |
Negative | 1.735 | <0.001*** | 1.454 | <0.001*** | 0.856 | 0.001** |
Positive* reputation-n | −0.278 | 0.714 | ||||
Positive* reputation-p | 1.667 | 0.001** | ||||
Negative* reputation-n | 2.081 | 0.006** | ||||
Negative* reputation-p | 1.321 | 0.003** | ||||
Reputation-p | 0.211 | 0.394 | −0.885 | 0.001*** | ||
Reputation-n | 1.748 | <0.001** | 0.506 | 0.297 | ||
Control | YES | YES | YES | |||
Sample size | 4932 | 4932 | 4932 | |||
Pseudo R2 | 0.055 | 0.061 | 0.066 |