Table 6 Regression results on the role of discrete emotions and the moderating role of reputation.

Anticipation

0.854

<0.001***

0.831

<0.001***

0.672

0.019*

Trust

0.923

0.003**

1.018

0.001***

−0.028

0.939

Anger

0.494

0.005**

0.508

0.004**

0.422

0.056

Fear

0.492

0.303

0.120

0.810

−1.11

0.012*

Sadness

3.157

0.001**

3.423

<0.001***

−2.244

0.003**

Disgust

1.739

<0.001***

1.246

<0.001***

0.848

0.007**

Reputation-p

−0.157

0.350

−0.670

0.008**

Reputation-n

1.153

0.003**

0.552

0.200

Anticipation*

Reputation -p

0.269

0.494

Anticipation*

Reputation -n

1.320

0.089

Trust*

Reputation -p

1.986

<0.001***

Trust*

Reputation -n

−0.633

0.338

Anger*

Reputation -p

−0.009

0.980

Anger*

Reputation -n

0.815

0.257

Fear*

Reputation -p

2.533

0.014*

Fear*

Reputation -n

1.056

0.181

Sadness*

Reputation -p

6.096

<0.001***

Sadness*

Reputation -n

3.591

0.005**

Disgust*

Reputation -p

0.342

0.490

Disgust*

Reputation -n

−0.172

0.811

Control

YES

YES

YES

Sample size

4932

4932

4932

Pseudo R²

0.065

0.068

0.074