Table 4 Reliability and convergent validity testing results.
From: The effect of childhood experience on consumers’ willingness to donate: an imprinting perspective
Variables | Items | Factor loading | Cronbach’s α | CR | AVE |
|---|---|---|---|---|---|
Perceived social support in childhood (PSS) | PSS1 | 0.793 | 0.952 | 0.951 | 0.617 |
PSS2 | 0.807 | ||||
PSS3 | 0.784 | ||||
PSS4 | 0.783 | ||||
PSS5 | 0.815 | ||||
PSS6 | 0.811 | ||||
PSS7 | 0.802 | ||||
PSS8 | 0.775 | ||||
PSS9 | 0.758 | ||||
PSS10 | 0.765 | ||||
PSS11 | 0.78 | ||||
PSS12 | 0.751 | ||||
Prosocial motivation (PM) | PM1 | 0.799 | 0.853 | 0.868 | 0.621 |
PM2 | 0.793 | ||||
PM3 | 0.786 | ||||
PM4 | 0.775 | ||||
Perspective taking (PT) | PT1 | 0.794 | 0.86 | 0.874 | 0.581 |
PT2 | 0.765 | ||||
PT3 | 0.765 | ||||
PT4 | 0.759 | ||||
PT5 | 0.727 | ||||
Charitable donation intention (DI) | DI1 | 0.8 | 0.837 | 0.863 | 0.612 |
DI2 | 0.79 | ||||
DI3 | 0.777 | ||||
DI4 | 0.762 |
