Table 6 Main effect test.
From: The effect of childhood experience on consumers’ willingness to donate: an imprinting perspective
Variables | Charitable Donation Intention | |
|---|---|---|
Model 1 | Model 2 | |
Gender | 0.064 | 0.058 |
Age | 0.137 | 0.149* |
Education | −0.048 | −0.051 |
One-child | −0.044 | −0.033 |
Occupation | −0.077 | −0.078 |
Discretionary income | 0.007 | −0.003 |
Residence | −0.023 | −0.048 |
Family structure | −0.08 | −0.076 |
PPS | 0.36*** | |
F | 1.208 | 6.815*** |
R2 | 0.028 | 0.157 |
ΔR2 | 0.134 | |
