Table 1 Studies on word-of-mouth in higher education.

From: Do satisfied students generate positive word-of-mouth? Moderating roles of perceived education quality and university brand knowledge

Author(s) (Year)

Focus

Chen (2016)

Antecedents

Sipilä et al. (2017)

Consequences

Le et al. (2020)

Antecedents

Rehman et al. (2022)

Antecedents

Amani (2022)

Consequences

Dandis et al. (2022)

Antecedents

Stribbell and Duangekanong (2022)

Antecedents

Gabbianelli and Pencarelli (2023)

Consequences

Zeqiri et al. (2023)

Antecedents

Rabah et al. (2024)

Antecedents

Ismail (2025)

Consequences

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