The winner of the 2012 toothpaste Product of the Year award* just keeps on growing! The Sensodyne Repair & Protect range now makes up over 28% of the UK sensitive toothpaste market**.1 Growth has been rapid – recent data show that Sensodyne Repair & Protect has grown by over 50% in the last year**.1
Sensodyne Repair & Protect – now also available in Whitening and Extra Fresh variants – contains NovaMin, which builds a layer over exposed dentine relieve dentine hypersensitivity.2,3,4 For more information on dentine hypersensitivity and Sensodyne Repair & Protect, or to request trial-sized product packs for your practice, visit www.gsk-dentalprofessionals.co.uk.
* Winner Toothpaste Category. Survey of 9,063 people by TNS
** value share
References
Nielsen . Value sales data, all outlets. 4 weeks WE 22/09/12.
Du M Q, Bian Z, Jianq H et al. Clinical evaluation of a dentifrice containing calcium sodium phosphosilicate (novamin) for the treatment of dentin hypersensitivity. Am J Dent 2008; 21: 210–214.
Pradeep A R, Sharma A . Comparison of clinical efficacy of a dentifrice containing calcium sodium phosphosilicate to a dentifrice containing potassium nitrate and to a placebo on dentinal hypersensitivity: a randomized clinical trial. J Periodontol 2010; 81: 1167–1173.
Salian S et al. A randomized controlled clinical study evaluating the efficacy of two desensitizing dentifrices. J Clin Dent 2010; 21: 82–87.
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A Sensodyne success story. Vital 10, 53 (2013). https://doi.org/10.1038/vital1691
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DOI: https://doi.org/10.1038/vital1691
