Public denial of anthropogenic climate change is significant in Western democracies. Experts assume that deniers would only act pro-environmentally if they were convinced that climate change is real, and therefore urge better communication of climate change risks. Research shows that focusing on the positive societal effects of climate change mitigation efforts can motivate deniers’ pro-environmental actions.
- Paul G. Bain
- Matthew J. Hornsey
- Carla Jeffries
