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Research posts on Bluesky are more original — and get better engagement

Bluesky posts about science garner more likes and reposts than similar ones on X.
By
  1. Rachel Fieldhouse

Posts about research on Bluesky receive substantially more attention than similar posts on X, formerly called Twitter, according to the first large-scale analysis of science content on Bluesky1. The results suggest that Bluesky users engage with posts more than do users of X.

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Nature 645, 295-296 (2025)

doi: https://doi.org/10.1038/d41586-025-02741-1

References

  1. Zheng, E.-T., Jiang, X., Fang, Z. & Thelwall, M. Preprint at arXiv https://doi.org/10.48550/arXiv.2507.18840 (2025).

  2. Fang, Z., Costas, R. & Wouters, P. Scientometrics, 127, 4523–4546 (2022).

    Article  Google Scholar 

  3. Didegah, F., Mejlgaard, N. & Sørensen, M. P. J. Informetr. 12, 960–971 (2018).

    Article  Google Scholar 

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