Table 7 Factor loading of best-selling products
From: Research on the mechanism of emotional design in Chinese cultural and creative products
Path | Estimate | AVE | CR | ||
|---|---|---|---|---|---|
J3 | ← | Pleasure | 0.924 | 0.8349 | 0.9381 |
J2 | ← | Pleasure | 0.939 | ||
J1 | ← | Pleasure | 0.877 | ||
B3 | ← | Beauty | 0.915 | 0.8393 | 0.94 |
B2 | ← | Beauty | 0.899 | ||
B1 | ← | Beauty | 0.934 | ||
C3 | ← | Originality | 0.927 | 0.8508 | 0.9448 |
C2 | ← | Originality | 0.908 | ||
C1 | ← | Originality | 0.932 | ||
Ex3 | ← | Exquisite | 0.909 | 0.8459 | 0.9427 |
Ex2 | ← | Exquisite | 0.934 | ||
Ex1 | ← | Exquisite | 0.916 | ||
Er3 | ← | Ergonomics | 0.956 | 0.833 | 0.9372 |
Er2 | ← | Ergonomics | 0.853 | ||
Er1 | ← | Ergonomics | 0.926 | ||
PI1 | ← | Degree of purchase(Best-selling products) | 0.948 | 0.9288 | 0.9751 |
PI2 | ← | Degree of purchase(Best-selling products) | 0.968 | ||
PI3 | ← | Degree of purchase(Best-selling products) | 0.975 | ||
