Table 3 Results of validity and reliability analysis (n = 377)
Variable | Measurement variable | Factor loadings | α | CR | AVE |
|---|---|---|---|---|---|
Task characteristics | TAC1 | 0.816 | 0.847 | 0.848 | 0.650 |
TAC2 | 0.793 | ||||
TAC3 | 0.809 | ||||
Technology characteristics | TEC1 | 0.787 | 0.829 | 0.829 | 0.617 |
TEC2 | 0.781 | ||||
TEC3 | 0.789 | ||||
Task-technology fit | TTF1 | 0.769 | 0.811 | 0.811 | 0.589 |
TTF2 | 0.753 | ||||
TTF3 | 0.781 | ||||
Performance expectancy | PEX1 | 0.755 | 0.820 | 0.815 | 0.595 |
PEX2 | 0.782 | ||||
PEX3 | 0.776 | ||||
Effort expectancy | EE1 | 0.784 | 0.814 | 0.850 | 0.586 |
EE2 | 0.779 | ||||
EE3 | 0.774 | ||||
EE4 | 0.723 | ||||
Social influence | SI1 | 0.794 | 0.864 | 0.883 | 0.654 |
SI2 | 0.813 | ||||
SI3 | 0.801 | ||||
SI4 | 0.825 | ||||
Continuous behavioral intention to use | CBIU1 | 0.783 | 0.845 | 0.840 | 0.637 |
CBIU2 | 0.803 | ||||
CBIU3 | 0.808 | ||||
Perceived enjoyment | PEN1 | 0.815 | 0.859 | 0.860 | 0.671 |
PEN2 | 0.799 | ||||
PEN3 | 0.844 | ||||
Design aesthetics | DA1 | 0.803 | 0.849 | 0.850 | 0.654 |
DA2 | 0.794 | ||||
DA3 | 0.829 | ||||
Perceived cultural value | PCV1 | 0.783 | 0.830 | 0.831 | 0.621 |
PCV2 | 0.813 | ||||
PCV3 | 0.767 |
